A San Francisco flooring crew that cares how it finishes
Hardwood installation, refinishing, restoration, and stairs, from owner Artemio de la Cruz and his local, bilingual crew, who would rather save your floor than sell you a new one.
Careful sanding, honest advice, floors you'll be proud of
Estrada's Hardwood Floors is an independent flooring business based in Bernal Heights, San Francisco, owned and operated by Artemio de la Cruz. We work in the kind of homes this city is full of: Edwardian flats with bordered oak, Sunset District houses with parquet hidden under carpet, and staircases that have carried a century of footsteps.
Wood floors are our specialty. We install new hardwood, sand and refinish worn floors, weave in new boards where old ones are damaged, and build or refinish stairs. For rooms where water is a concern, we also install luxury vinyl plank and laminate.
Every job starts with a visit to your home. We look at the floor, tell you honestly what it needs, and put the price and schedule in writing. When it's time to choose a stain, we test it on your own floor. And the job isn't finished until you've walked it with us. Hablamos español.
Artemio de la Cruz
Owner · Estrada's Hardwood Floors
“If your floor can be saved, I would rather save it than sell you a new one. And if it can't, I'll tell you that too, before you pay for anything.”
Artemio de la Cruz owns and runs Estrada's Hardwood Floors, the independent flooring business behind this site. Owner-operated means one person stays accountable for your floor from the first visit to the final coat.
He talks projects through in English or Spanish, puts every estimate in writing after seeing the floor in person, and does not call a job finished until you have walked it with him.
What we stand for
Six standards we hold ourselves to on every project — big or small.
Craftsmanship
Careful sanding, clean edges, and even finish coats.
Honest Advice
Repair when it's enough, replace only when it isn't.
Respect for Your Home
Protected rooms, careful furniture moves, daily cleanup.
Reliable Scheduling
We show up on the days we agreed and tell you if anything changes.
Your Choice, On Site
Stains and sheens chosen on your own floor, not from a brochure.
English & Español
Clear communication in the language you prefer.
A better service experience, by design
Generic promises are easy. We focus on the habits that actually make the difference.
Four steps from first call to final walkthrough
A clean, predictable process so you always know what's next.
Call or Request a Quote
Tell us about the floor, the rooms, and your timing. Send photos if you have them.
Free In-Home Estimate
We measure, check the wood and subfloor, and give you a written price and schedule.
Install, Sand, or Repair
Furniture moved, rooms protected, and the work done on the dates we agreed.
Finish & Walkthrough
Final coats applied, then we walk the floor with you and explain cure times.
Local crew, based in Bernal Heights
From the Mission to the Sunset, and out to the Peninsula, the East Bay, and Marin: easy to reach and quick to schedule.
Ready to work with a team that puts quality first?
Get a free, no-pressure estimate and see what a careful, service-first process looks like.